Viva Magenta. Our interior design tips for the trend colour of 2023.
At the end of the year, it was that time of year again. Major fashion, design and interior design institutions eagerly await the choice of the Trend Colour 2023, which is announced annually by the Pantone Colour Institute. Viva Magenta is a warm, modern and powerful shade of red. Read on to find out more about the choice of colour and the Home&Living and Art trends that are possible with this special red.
Pantone and the choice of trend colour
The American colour institute Pantone has been selecting the trend colour of the year since 1999. The decision is based on extensive trend research, analysis and forecasting, looking at the latest trends in society, art, culture, film & television, fashion and design. Social media movements, lifestyle and travel trends are also taken into account. As a result, the colour choices reflect the global zeitgeist as influenced by various events and areas. After an extensive selection process, Pantone announces the colour at the end of the year. The institute’s decision is recognised worldwide and serves as an important source of inspiration for new design trends in all industries.
The meaning of Viva Magenta
Viva Magenta – the vibrant shade of red that accompanies us this year – stands for courage, fearlessness, joy of life and boundless optimism. It is meant to inspire us to go beyond our own limits, to inspire a rebellious spirit and a positive attitude to life. In addition, magenta visualises a strong connection with nature, as the desire for all things natural has increased greatly in recent years. A colour that exudes so much esprit and strength is the right companion in these challenging times. An official statement from Pantone reads:
In this age of technology, we look to nature and the real thing for inspiration. A member of the red family, PANTONE 18-1750 Viva Magenta is inspired by the red of cochineal, one of the most precious natural dyes and one of the strongest and brightest known to man. PANTONE 18-1750 Viva Magenta is rooted in the primordial and reconnects us to the original matter. PANTONE 18-1750 Viva Magenta evokes the forces of nature and invigorates our spirit by helping us to develop our inner strength.
Leatrice Eiseman, executive director of the Pantone Color Institute
The best home and art trends with Viva Magenta
Vitality, progress and new beginnings – that’s what Viva Magenta stands for. So it’s time to breathe new life into your home with this colour. Say goodbye to old habits and objects that no longer suit your decorating style and open yourself up to new trends that will have a positive impact on the whole room and your mood. Even with small changes, you can achieve the characteristic atmosphere that comes from this life-affirming colour. Here are some decorating tips to show you how Viva Magenta can refresh your living space in no time.
The mood on the wall is good
Viva Magenta as a wall colour is a powerful statement that shows courage in colour. It gives your home an atmosphere full of verve and confidence. When designing, it is important that furniture, home accessories and wall decorations are understated in terms of colour, so that the wall colour can have its full effect and the living space is not too busy with too much colour. Furniture in muted beiges and greys is not only trendy, it is the perfect complement to the vibrant magenta. Combinations in the same colour also work well, for example a sofa in the same shade against a wall.
Tip: Instead of painting a wall in bright Viva Magenta, try an abstract or floral wallpaper as an eye-catching alternative. This can also be removed without leaving a trace. Discover the diverse collection of wallpapers at KunstLoft!
Furniture as a design statement
You don’t necessarily have to change the colour of your walls to get the good mood vibe. Make a statement with a contemporary piece of furniture such as an armchair, sofa, pouf or table in Viva Magenta. Depending on how strong you want the effect to be, you could have a whole suite in the colour or just a chair. But again, it is important that the rest of the furniture matches. Furniture and decor in the same colour family or in a natural wood look are harmonious. Furniture in contrasting colours such as green or yellow also make an interesting combination.
Making a visual impact with art
This energetic colour, which lies between pink and red, is particularly effective in the form of artwork. Paintings, sculptures and co. are important interior design elements that create atmosphere. Depending on the motif and colour scheme, they influence the mood of those present. With canvas paintings in Viva Magenta, you can bring energy and joy into your home. Especially in the living room or office, artwork in this hue is ideal. From flamingos in bright pink to floral compositions and expressive abstract motifs, paintings and wall decorations in this trendy colour are both motivating and harmonious. Be inspired by diverse portfolio of KunstLoft.
Tip: A painting or wall decoration in Viva Magenta looks very modern when combined with a concrete-look wall.
This XXL oil painting has it all. On an impressive format, Viva Magenta, here in a vibrant shade of pink, is an absolute eye-catcher. The striking background features an abstract composition in contrasting black, white and blue. The combination of the different shades and the minimalist motif give the artwork a modern look that is perfect for a simple interior.
In this acrylic painting, magenta is presented in graduated shades of pink with golden shine. The expressive colour gradients are gently blended and stand out against the white and grey background. The glossy gold embellishments at the edge of the picture give the trend colour enough space to unfold its full effect. All in all, the harmonious colour scheme of the painting makes it a wonderful wall decoration for your bedroom.
It doesn’t always have to be a classic painting to make a statement on the wall. Magenta meets futuristic design in this artistic metal wall art. Metal struts in pink and black form an intertwined formation that brings an inspiring vibe to the wall. A perfect addition to the office or hallway.
Create small accents with decorations
If this is still too much colour for you, you can create equally impressive moments with small accents. Arrange decorative accessories such as vases, a bouquet of dried flowers or lamps, or work with textiles such as cushions and rugs to create a wow effect. Even a photograph or painting that is not entirely in Viva Magenta, but just a hint of the colour, will add that special touch.
Colourful diversity at KunstLoft
In addition to the trendy colour Viva Magenta, KunstLoft offers paintings, photographs and wall decorations in a wide range of colour combinations. From classic black and white, to popular grey and colourful compositions, to a more sophisticated finish with a gold shine. For more trends from the world of design and living, see our magazine:
Photo credits: Image © Carlie Wright – Pexels; Image © Peter Olexa – Pexels; Image © KunstLoft